Surf Bagel Sold

/ Updated on December 31, 2021

The Rehoboth Foodie is pleased to be the first to announce that SoDel Concepts has purchased Surf Bagel in Lewes. The longtime owners are moving out of the area and have left their wonderful concept in good hands.

Expect very few changes there. Why mess with success!?!

Here's their press release sent out just a few minutes ago.

“Two home-grown coastal businesses are about to become one. Rehoboth Beach, Delaware-based SoDel Concepts, a hospitality company, has announced the acquisition of a long-standing, local favorite, Surf Bagel. Surf Bagel was founded in 2004 by brothers and avid surfers Dave and Tom Vitella. A hit with locals and tourists, Surf Bagel specializes in New York-style bagels, flavored cream cheeses, bagel sandwiches and other breakfast and lunch items.

When Dave Vitella started contemplating his next chapter, he wanted to make sure Surf Bagel continued to thrive. ‘We could not have dreamed of a better fit than with Scott Kammerer and SoDel Concepts,' said Vitella.  ‘The one constant in life is change and I knew we wouldn’t be doing this forever.  SoDel is the perfect solution; they are the very best at what they do, and they will continue to honor the loyalty and dedication of Surf Bagel’s employees and patrons.'

The Kammerer and Vitella families have been longtime contributors to the Cape region. Scott and Dave coached with and against each other for many years and their children have all grown up in the area. ‘SoDel Concepts is a solid, well-run organization with the same dedication to quality and consistency.  We trust them to carry the brand forward and keep the Surf Bagel tradition alive,' said Vitella. The sale should be finalized on Dec. 1, 2021, and the Surf Bagel shops will be the company’s 14th and 15th locations. (Matt’s Fish Camp recently opened in Fenwick, and Ocean View Brewing is under construction.)

‘Who doesn’t love Surf Bagel?' said Scott Kammerer, president of SoDel Concepts. ‘It is a staple along the Culinary Coast, and the owners have long been active in our community.'

Kammerer said Surf Bagel and SoDel Concepts share a mission to give guests delicious food and an exceptional experience. ‘SoDel Concepts has the highest respect for the successful concept and will continue offering the menu that has made it a fan favorite,' Kammerer said.”

For information on SoDel Concepts, visit

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