It’s all about cookies, houses, croissants, floorplans, coffee and new construction at the new Schell Brothers Homes and The Point Coffee House & Bake Shoppe installation down by the Boardwalk in Rehoboth Beach. These two long-established operations (The Point is an extension of the Boardwalk Plaza Hotel) have teamed up to sell a little coffee, pastries, desserts and sweet goodies to potential homebuyers.
And when I went in to take the photos in the gallery, the place was packed. Who wooda thought!?!? It’s nicely laid out, with attractive displays that certainly draw the eye. People were noshing, sipping and browsing the various dioramas. It’s like a perpetual open-house — for lots of houses at the same time.
The Coffee House is open daily from 7 a.m. to 10 p.m. at 18 Rehoboth Avenue (on the south side near Spice & Tea Exchange). Don’t know why you’d want to call them, but if you feel the need, 302-212-5163. But do drop by. It’s an interesting example of clever co-branding.