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Rosenfeld’s Jewish Deli – Rehoboth

/ Updated on July 17, 2017
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The long-awaited Rosenfeld’s Jewish Deli is now open 7 days for breakfast, lunch and dinner. This is the second incarnation of the popular deli that started several years ago at 63rd St. bayside in Ocean City. Several new sections are on the menu, including a big selection of Kosher dogs.

It’s pretty much SOP for a brand new restaurant to launch in fits & starts, and Rosenfeld’s Rehoboth was no exception. After all, these are not BLTs, turkey wraps and roast beef hoagies they’re selling here. This is a specialized, ethnic food that must be prepared in a specific way to live up to the name of the restaurant. So after several weeks of weeding out well-meaning but not-familiar-with-the-genre staff, even a few more shakeups and other issues with preparation and presentation, it looks like Warren Rosenfeld’s Rehoboth installation is finally up to the standard he set for himself at the Ocean City mothership. Truth be told, I knew that some of the staples (the corned beef and pastrami in particular) were not up to Warren’s standards during the first few days of business. I also knew that he knew it. So I have not posted this article until now. Lawyer-turned-deliman Rosenfeld is on the premises pretty much every day making sure everything is … well, Kosher … (only a figure of speech, though there is in fact a small area at the front of the store where the Chosen may purchase actual Kosher foods).

The Rehoboth Beach Rosenfelds has a bigger menu than the OC original, offering breakfast, lunch, dinner and a wider range of entrees dubbed “Traditional Dinner Favorites.” I will add more photos as we return to check everything out. There’s still the carryout service and deli service just like OC, only bigger and more roomy. You can even stretch out your arms to either side of you and not put somebody’s eye out! That in itself is a nice touch at the brand-new Rehoboth Rosenfeld’s.

Take a look at the breakfast menu HERE.

Take a look at the lunch/dinner menu HERE.

Like it by the pound? Click HERE.

The new Rosenfelds is located at 18949 Coastal Highway, just south of the Wawa at Rt. 24. Call to verify hours or to reserve for large parties at 302-645-1700.

The Rehoboth Foodie

About the Author

"My goal is to promote Rehoboth Beach dining while remaining honest and impartial. I don’t gush unless a place deserves it, and I don’t pull punches, either. With so many good places to eat around here, it just doesn’t make sense to waste the calories — or the money — on anything less." View all articles written by The Rehoboth Foodie

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  1. Marie Green says:

    Been to OC store and sandwiches were huge and wonderful. Just had a corned beef special from new place on Rt1 and was very disappointed. The beef was chopped up like in corned beef hash, hardly any cole slaw, bread was fine. I have also had sandwiches from his food truck at Epworth and they were great. Won’ t go back again.

  2. Deb & Rich says:

    We made our 1st visit to Rosenfeld’s Rehoboth/Lewes this week. Have heard mixed reviews so we thought we’d give it a try. In a word, it was wonderful! Warren was on site & welcomed us to his store. Service was quite good & helpful. The grilled pastrami Reuben was served piping hot with a mountain of pastrami. The Baltimore Hot Dog with fried salami was a stunner; incredibly simple & immensely tasty. The blueberry bread pudding which is made in house was one of the best desserts we’ve had in our lives; if you order this, be prepared for a serving size that will easily serve 8 people. We will return soon!

  3. Joanne Sheldon says:

    When I first experienced Rosenfelds reuben sandwich two years ago in OC, I thought it was awesome. Since then I’ve ordered a reuben from their food truck and their new location on route one in Rehoboth……the quality has really gone down. We ordered two sandwiches, a pickle and a small container of slaw with the bill amounting to $30.00 and change. The meat tasted old and dry, the bread was stale, the cheese cold and hard and my kraut had a huge (at least two x two inch) hunk of cabbage which obviously missed the shredding machine, and the individual assembling my sandwich. I almost choked on it. Very very disappointed and I predict, that if this standard of poor quality remains along with the very high costs, they won’t be open for too long.

    • Warren S Rosenfeld says:

      Joanne, I don’t know when you visited us, but after our first month when we were getting our kitchen issues and staffing issues fixed, the reviews for our food have been overwhelmingly positive, as both the Google and Trip Advisor ratings and reviews support. If you came early in our existence, I urge you to give us another try. Its odd to hear a complaint about the food truck; I think I’ve received one other one in the two years the truck has been in operation. In any event, I’m sorry for your experience and I urge you to give us another try now that our staffing and kitchen issues have been addressed. Thank you.

  4. Sandy says:

    Disappointed in Rosenfeld’s new Deli in Rehoboth. In addition to limp soggy pickles, the corned beef in the Reuben was rubbery and the sauerkraut tasted as if they had washed the sour flavor away with boiling water. But that wasn’t the worst part. The rye bread is soft like Wonder Bread. You can’t have a Jewish Deli without chewy, crusty rye bread. It’s simply not possible. On the plus side, we bought some smoked whitefish to take home and it met and exceeded our expectations. We ate it with rye bread from Old World Bakery.

    • Warren S Rosenfeld says:

      Sandy, I’m sorry for your experience, but yes, we had some kitchen issues our first 3 weeks, all of which have now been corrected with new and additional personnel. We’ve also now changed our rye bread to Philadelphia’s famous LeBus rye bread, and in fact we have it brought in directly from Philly. I urge you to come back and give us another try. All restaurants go through a start up phase, and we were no exception. You visited us in the first 3 weeks we were open. Please come back and give us another try. The Foodie did. Thank you.

  5. Gail says:

    Hallelujah on Rosenfeld’s, upcoming Indian, Vietnamese and Ramen restaurants! We have been waiting!!!!!

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